Data Privacy Week is an annual campaign to spread awareness about data privacy and educate individuals on how to secure their personal information. This year’s theme is “Take Control of Your Data.” All online activity generates a trail of data – websites, apps and services all collect data on your behaviors, interests and purchases. Sometimes this includes personal data, like your Social Security and driver's license numbers. It can even include data about your physical self, like health data – think about how a smartwatch counts and records how many steps you take.

While it's true that you cannot control how each byte of data about you and your family is shared and processed, you are not helpless! In many cases, you can control how you share your data with a few simple steps. Remember, your data is precious, and you deserve to be selective about who you share it with!

Here are some simple, easy tips you that will help you manage your data privacy:

1. KNOW THE TRADEOFF BETWEEN PRIVACY AND CONVENIENCE

Nowadays, when you download a new app, open a new online account, or join a new social media platform, you will often be asked for access to your personal information before you can even use it. This data might include your geographic location, contacts and photos.

For these businesses, your personal information has tremendously value – and you should think about if the service you get in return is worth the data you hand over, even if the service is free.

Make informed decisions about sharing your data with businesses or services:

  • Is the service, app or game worth the amount or type of personal data they want in return?
  • Can you control your data privacy and still use the service?
  • Is the data requested even relevant for the app or service (that is, "why does a Solitaire game need to know all my contacts")?
  • If you haven't used an app, service, or account in several months, is it worth keeping around knowing that it might be collecting and sharing your data?

2. ADJUST SETTINGS TO YOUR COMFORT LEVEL

For every app, account or device, check the privacy and security settings. These should be easy to find in a Settings section and should only take a few moments to change. Set them to your comfort level for personal information sharing; generally, we think it's wise to lean on the side of sharing less data, not more.

You don't have to do this for every account at once; start small, and over time adjust all your settings to your comfort. The National Cybersecurity Alliance has in-depth, free resources like the Manage Your Privacy Settings page that lets you check the settings of social media accounts, retail stores, apps and more.

3. PROTECT YOUR DATA

Data privacy and data security go hand-in-hand. Along with managing your data privacy settings, follow some simple cybersecurity tips to keep it safe. We recommend following the Core 4:

  • Create long (at least 16 characters), unique passwords for each account and device. Use a password manager to store each password – maintaining dozens of passwords securely is now easier than ever.
  • Turn on multifactor authentication (MFA) wherever it is permitted – this keeps your data safe even if your password is compromised.
  • Turn on automatic device, software and browser updates, or make sure you install updates as soon as they are available.
  • Learn how to identify phishing messages, which can be sent as emails, texts, or direct messages.

For more information about Data Privacy Week, visit http://staysafeonline.org/data-privacy-week/.